The point of purchase packaging that you invest in for your products can make or break your business. This packaging does not merely function to keep your goods protected when they are in the retail market. Instead, they are also tasked with providing you with passive advertising by luring potential buyers, and this can help with increasing your sales. Not to mention that the packaging you choose will also influence how customers view your brand, so it should represent your business in the best light possible. With these considerations in mind, you must know how to work well with your plastic packaging manufacturer so that you can make the most out of designing packaging that will provide you with the highest returns. To help you along, here are some of the dos and don'ts of working with a plastic packaging manufacturer for the first time.
Do invest in a 3D prototype
When some business owners think of prototypes, they tend to associate them with the initial parts produced before the final products in an industrial line are manufactured. Hence, if they are in the food and beverage industry, for example, then they think that investing in a packaging prototype will be a waste of resources but this is incorrect. A prototype provides you with a clear view of not just how your packaging will look but also feel. Without it, you cannot tell how rigid or flexible your packaging will be, how the colour consistency will be, how certain designs will come to life and so on. A plastic packaging manufacturer should be able to provide you with a prototype that you can analyse and when you are comfortable with it, they can proceed with the mass production of your packaging.
Do not overlook the type of plastic
A common mistake made by individuals that are working with a plastic packaging manufacturer is assuming that any type of plastic will do, but this can prove to be a costly mistake. Simply because different types of plastic can be employed for the manufacture of clamshell packaging does not mean that they are all ideal for electronics, food products and so on. Hence, you must consult with your plastic packaging manufacturer about what plastics will be most suited to your specific needs. A few of the different types of materials that can be utilised for plastic packaging include high-density polyethylene (HDPE), polyethylene terephthalate (PET), low-density polyethylene (LDPE) and many more.
Lastly, do not choose plastic packaging based solely on price. A multitude of factors such as the volume required, the quality and even turnaround times will all come into play so it is best not to skimp on costs.